Retail: Consumer Sales
















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Retail Sales  l  Consumer Spending

With an estimated 4.5 million people visiting the Emerald Coast annually Okaloosa enjoys its stable year-round consumer activity.

Okaloosa County sells itself!

Although tourism peaks in the spring and summer, vacationers and part-time residents enjoy the mild fall and winter months.  Add this population influx to the local population of 180,000 and that equates to a stable year-round retail environment.

Every dollar spent in Okaloosa County from tourism goes through our local economy 1.8 times or more!

Okaloosa County has three main-street areas offering quaint downtown atmospheres for shopping, dining and family entertainment.

Many shopping centers, malls and boutiques provide
what you are looking for!

Total Taxable Retail Sales
2005 $ 2006 $
Total $3,598.4 Million Total $3,553.9 Million
2007 $ 2008 $
Total $3,383.3 Million Total $3,056.5 Million

2009 $

2010 $

1st Qrtr $635.9 M 1st Qrtr Pending
2nd Qrtr 818.0 2nd Qrtr Pending
3rd Qrtr 805.4 3rd Qrtr Pending
4th Qrtr 650.1 4th Qrtr Pending
Total $2,909.4 Million Total
Source: UWF Haas Center

 

Quarterly Retail Sales      
 
Non Seasonally Adjusted Taxable Sales
 
Changes in Taxable Sales
 
Sales Dollars*
% of Regional Total
 
Sales Dollar Change
Percentage Change
 
(Q4-09)
(Q4-09)
 
(Q3-09 to Q4-09)
(Q4-08 to Q4-09)
Okaloosa 650.1 17.1%
 
-155.3 -0.3%
Santa Rosa 240.4 6.3%
 
-8.6 -0.2%
Walton 215.3 5.6%
 
-152.1 -2.8%
Source: UWF Haas Center        

Retail Activities

Up-Town Station
 

If shopping is your bag, the Up-Town Station located in central Fort Walton Beach offers all you need for an easy day of shopping and casual dining.  The central park area provides safe and entertaining activities.

 

Santa Rosa Mall

The Santa Rosa Mall in the City of Fort Walton Beach provides indoor, convenient and up-to-date one-stop shopping where you'll find an arcade of fun for all ages.

 

 

Destin is becoming the South's most popular shopping destination!

Destin CommonsThe Destin Commons provides its own downtown atmosphere full of shopping with big name anchor stores and Florida-style dining.  A children's play area provides relaxation for the whole family.

 

The Silver Sands Factory Outlet is the largest designer outlet mall in the nation with over 100 designer names.

 

Dining is supreme!

Florida Dining is Supreme!

Okaloosa County offers exquisite year-round fresh seafood and an outstanding cultural diversity in a vast number of restaurants. Everything from local to international cuisine, and beach-casual to five-star dining experiences can be enjoyed.

 

 

2009 Consumer Spending

Municipality

Apparel & Services Entertainment/
Recreation
Restaurant Retail Goods

Cinco Bayou

$461,281 $880,901 $891,716 $31,106

Crestview

$10,157,496 $18,973,901 $19,422,666 $144,277,036

Destin

$16,974,986 $31,451,895 $31,994,411 $236,228,402

Ft. Walton Beach

$13,527,795 $24,802,946 $25,855,001 $187,733,852

Laurel Hill

$222,957 $472,790 $442,987 $3,620,104

Mary Esther

$2,905,664 $5,539,696 $5,614,947 $42,230,665

Niceville

$9,240,614 $17,399,893 $17,650,429 $131,038,311

Shalimar

$633,384 $1,216,482 $1,211,933 $9,160,965

Valparaiso

$2,923,064 $5,332,193 $5,584,462 $40,808,348

Source: ESRI

A listing of Okaloosa County businesses may be viewed on the EDC membership page.

Retail Sales   l   Consumer Spending

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